Thursday, June 5, 2008

Honest Kids Berry Berry Good Lemonade


First things first: I apologize for our truancy. WiseGuise and I had a month-long blog writer's retreat and healthy drinks advocacy conference to attend.
You'll also notice that this review format has changed format a bit from our previous entries. Comments and suggestions will be met with loving apathy.

The Rant:
I never realized pouch drinks had come so far. They even have their own brigade. Almost every single ingredient is certified organic, so if you want to turn your kids into tree-huggers this is a good place to start. No, seriously, on the back of the box it talks about Honest Kids' partnership with the Arbor Day Foundation and has a little blurb on why trees are important for us. (My view is, kill them before they kill us. You know they would if they got the chance).

But when it comes down to it, which would you rather have on your packaging: a couple eco-friendly blurbs of text, or the veritable orgy of commercialism that is the norm nowadays? I'm still trying to shake off the subliminal effects of the '89 Cap'n Crunch ad campaign.

So is it healthy? Well, let's compare with other products out there. Honest Kids has 10 grams of (organic cane) sugar for about a 7-oz pouch. Capri Sun, for example, has about double that in its original pouch drinks. They used to have even more, but cut back by 25% recently, maybe in response to drinks like this?

OK, so how does it taste? It's got a nice but very mild flavor. It may seem like water at first for those who are used to the sugar-blasted drinks out there, but it does grow on you. I think if they could pump up the flavor on this it would be a home-run. Take a lesson from SoBe LifeWater - they have even less sugar than this (10g per 8 ounces) and yet I get the sense that it tastes sweeter and has a fuller flavor than Honest Kids does.

Ingredients: Purified water, organic cane sugar, organic lemon juice concentrate, organic lemon extract, organic cranberry juice concentrate, vitamin C (ascorbic acid), organic berry flavor, purple carrot juice (color).

Price: about $4 for 8 packs at local health food store. Available Online.

Rating: 3.5/5

-Danithius